MGA Model Evolution in Asia
Roland
Berger
April operates all over Asia, its strong partnership with distributors
and medical service provider forms its competitive advantage
Case study on April International Care Asia
Overview
> April reinforced its
presence in Asia in
2012 through
acquisition
Operations in China,
Hong Kong, Singapore,
Thailand, Vietnam,
Indonesia
Provides international
personal medical
insurance for
individuals, families,
SMEs and groups in
Hong Kong,
Philippines, Singapore,
Thailand, Vietnam
EE
Key success factors
Comprehensive coverage of insurance value chain
april
international
> Its business model covers from product design, distribution and manage & assistance 24/7, so that it
could get almost every data along insurance value chain, customers could have one-stop experience
with April and insurers could leverage on April totally
in-depth network locally and globally
> Operating in Asia for 25+ years, April has developed a strong network with insurers, network providers and
medical service providers and managed to develop products adapted to their customers' needs, wherever
they are in the Asia Pacific region
> With its integrated and regional footprint, April owns the advangtage of ecnomics of scale, which
helps to lower insurers' CoR
High-quality service capability
> April make life easier for their internationally-mobile aware customers by insuring their health and
travel wherever they are in the world and whatever the nature and duration of their trip
Source: desk research, interviews, Roland Berger
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