Investor Presentaiton
5-1. Fully Vertically Integrated Value Chain
Zinus is maintaining an unreachable gap versus its peers
by securing full vertical integration in the value chain.
Brand
ZINUS
Bed in a Box
Global Leader
Price
⚫ USD 353.69
(Zinus Memory
Foam 12 Inch
Green Tea
Mattress, Queen)
# of Products
. 358 items
covering full
bedroom category
(incl. 136
Mattresses)
. Diversifying into
various furniture
categories
Production
. Wholly owned
manufacturing
facilities in
China & Indonesia
.Most efficient
manufacturing
facility with
economies of
scale
Owns 32
manufacturing
facilities in
certain areas in
USD 2,999.00
T***
45 Bedroom
Products (incl. 12
On-line Mattresses)
Conventional
Offline Retailer
.Focused on bed &
bedroom items
US
C
USD 995.00
***
Marketing
Oriented Online
Retailer
Source: Amazon.com, Company Website, as of Aug 2019
29 Bedroom
Products (incl. 5
Mattresses)
Mainly focused on
mattress
No
manufacturing
facility
Logistics
.Direct handling
with two sizable
warehouses in US
-Jointly cooperate
with giant retailers
- Amazon,
Walmart etc.
.Efficient logistics
partners
• Heavily relies on
specialty stores
Marketing
.Digital marketing
& Social media
campaigns
.Dominate Sponsor
Ads in major
online channels
using in-house
marketing team
⚫ Mass marketing
Retailing
-Mainly through
online channels
.In cooperation
with Walmart for
offline channel
Owns small
warehouses in US
⚫ Mass marketing
to attract traffic
to its own online
channel
. Heavily relies on
offline channels
including
mattress &
furniture
specialty stores
. Mainly through
its own online
channel
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