Investor Presentaiton
2016 Braskem | Annual Report
67
2016 HIGHLIGHTS
Turma que Recicla and
Reciclaki App
Edukatu launched Turma que
Recicla (Recycling Class) in 2016
with the goal of reflecting on the
topic of waste. With the help
of online games, videos, and
infographics, students create
actions to reduce the amount of
waste generated in school and in
the Community.
The game Reciclaki, an app
available for computers and
mobile devices, simulates the
work of collectors at a sorting
unit: Various types of waste
pass over a conveyor belt, and
the player must direct it to the
correct trash bin for each type of
material. Launched in July 2016,
the game has already achieved
over 9,500 views.
FÁBRICA DE FLORESTAS INSTITUTE
Present in the Brazilian states of
Bahia, São Paulo, and Rio de Janeiro,
the Fábrica de Florestas Institute
contributes to the construction
of socially and environmentally
responsible communities through
the expansion, recovery, and
maintenance of green areas, with
integrated environmental education.
The organization is maintained
by Braskem, Cetrel - Odebrecht
Ambiental, and Comitê de Fomento
Industrial of Camaçari (COFIC),
in Bahia (Brazil). The work of the
Fábrica de Florestas Institute is
developed with the Communities,
The best results in the application
of the "Recycling Class" were
achieved by the team of teacher
Luciene Soares, from Pref. José
Custódio da Silva School, in the
municipality of Coite do Nóia
(AL), which mobilized 230 people,
reduced the school's waste
generation by 20%, and created
stronger ties with the region's
waste collectors.
who are trained in seed collection,
native seedling production and
planting, and maintaining the
planted areas. The project also
develops the Environmental
Education Program (PEA), which
offers guided visits to students
from public and private networks
In 2016, actions were also
launched about the water crisis,
conscious energy consumption,
and hygiene. Edukatu promotes
on-site actions to mobilize
teachers, training them to use the
platform and carry out practical
projects for engaging students
and the school community. The
activity took place in schools in
the city of São Paulo and in nine
to the Nursery Garden Schools.
In 2016, over 1,000 people were
trained in planting techniques and
27,000 received sensitivity training.
The result of the year was 88,000
seedlings produced and, of these,
46,000 planted and monitored. All
targets for 2016 were exceeded.
municipalities in the same state,
as well as actions in the states
of Bahia, Mato Grosso do Sul,
and Pará, all in Brazil. With an
expressive amount of educational
content produced in recent years,
in 2017 Edukatu intends to focus
on gains in scale through on-site
mobilization, dissemination, and
teacher training for the use of
the platform.
FÁBRICA DE FLORESTAS' RESULTS
Seedlings produced
Seedlings planted
People trained in planting
People received sensitivity training
2014
2015
2016
Metas
165.669
116.572
88.407
85.000
83.413
39.206
46.628
41.786
883
1.064
1.036
740
17.565
16.739
27.506
13.500View entire presentation