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Investor Presentaiton

Executive Summary 1. 2. 3. 4. 5. 6. 7. 8. 9. Senior care is a mega trend in India with USD 10-12 Bn market across value pools. There is a large unmet need in the target segment which is currently underserved. Proof of concept exists globally, with emerging models in India. Antara, a Max Group Company is at a vantage position to shape and capture a large share in the emerging market given its unique lineage of healthcare, insurance, hospitality and real estate. Antara will target 4 Mn of elderly population belonging to the affluent / mass affluent segment in 3 clusters i.e. North (NCR), West (Mumbai & Pune) and South (Bangalore). The initial focus will be on 1-2% of the above with household income of 15 lakhs plus in these clusters over the next 5 years taking into account premium price point, social and other considerations. Our first operationalised community in Dehradun has set a new benchmark and has established the Antara brand in the senior care space. The second community launched in Noida has also been receiving an encouraging response from the market. To capitalize on the senior care mega trend, Antara 2.0 strategy entails focus towards Assisted Care Services led growth model. Assisted Care Services shall comprise Care and Memory Care Homes for seniors, providing similar Health Care services at Home as well. Antara will also foster partnerships / alliances to offer its customers senior specific products/services. Care / Memory Care Homes and Care at Home business has the potential to expand in multiple locations across India over 5 years. Residences for Seniors business has the potential to grow in Tier 1 locations on a stand-alone basis or as a part of inter generational communities, over 5 years. Assisted care business trades at 30-35x EBITDA in US, transactions in Care at Home space in India happened at 5-10x revenue, both of which imply significant value creation opportunity in Antara's core focus areas ANTARA 14 A Max Group Company
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