Investor Presentation
Branding Activities in Q3FY24
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fortune
fortune
मेहनत कम
सॉफ्टनेस ज़्यादा
Danas
Strengthening Fortune brand
for range of products
Launched a new brand campaign, featuring
Akshay Kumar
Showcases the entire range of edible oils
and foods under 'Fortune'
Taken forward the overarching
message of "Ghar ka khana, ghar ka
khana hota hai"
'Fortune Chakki Fresh Atta'
campaign
Launched a new TV campaign, 'Roti ki
Mehnat', for 'Fortune Chakki Fresh Atta'
Highlighted convenience of easy-to-knead
atta that helps its consumers to keep up
with their busy lifestyles
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Targeting
Mustard oil consumers
Launched a new campaign for 'Fortune
Kachi Ghani Mustard Oil (KGMO)'
Showcased the connection of mustard oil
with the culture and traditions of India
Collaborated with Malini Awasthi, UP's
renowned folk singer, to create music
that resonates with the local population.
The campaign was run across the Hindi
belt states
fortune
edible oils and foodsView entire presentation