Investor Presentaiton
Supermarkets
With our fillrates and thinking how better to benefit our customers, Supermarkets
are known for their broad range of staple and differentiated products.
-Tequila
-Tequila
Tequila
Therefore, this year different campaigns were launched seeking to continue
exceeding our customers' expectations. Among others, highlighting the value
of our produce and other perishables; the broad selection of wines and liquors;
the extended assortment of prepared meals; and the specialization of our
pharmacies.
Thanks to the grand opening of five new units, there are now 192 units
operating in 45 cities. So as to continue with our distinction as an innovator
in customer service and taking into account the changing life styles of our
customers, in Mexico, Superama has successfully developed new ways to
continue offering our value proposition to all our customers. They can opt for
home delivery by ordering on line with superama.com.mx, by telephone, and
with Superama mobile apps for iOS, Android and Windows.
VALUE PROPOSITION:
quality,
convenience
& service
Superama
2013 Financial and
Social Responsibility Report
192 UNITS
Superama
a domicilio
Masxmenos
La Despensa
de Don Juan
La Unión
0000
Customer target
a b c
Superpaiz
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