Flutter Investor Day Presentation Deck
Marketing scale advantage
Our significant marketing spend...
2020 media spend estimates¹ ($m)
Sportsbet
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
40.7
33.6
26.3
78.2
65.8
139.3
...allows us to engage
mainstream audiences...
Top 10 TV programs in 2020²
Audience (millions)
AFL Grand Final
NRL Grand final
State of Origin 3
Australian Open
The Block
State of Origin 2
Lego Masters
State of Origin 1
MasterChef
Married at First Sight
3
1.9
2.1
1.9
1.8
1.7
1.6
1.6
1.6
1.6
3.0
sh
sh
sb
sh
sh
sh
...and still be more efficient
than competitors
Marketing as % of net revenue³
Sportsbet
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Flutter sh
Competitor 5 No data available
12.0
15.6
15.6
19.5
30.9
¹Source: ADEX, Nielsen Sport and internal estimates (includes above the line media, digital and sponsorships spend). Includes media spend for Sportsbet brand only.
2 Sports bet was the TV broadcast sponsor for 6 of the top 10 TV programs in 2020. Source: Nielsen Metro TV (AQX).
Sportsbet pro forma 2020 marketing spend, competitor spend based on most recent annual public filings and internal estimates.
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