STRATEGY UPDATE - DIGITAL BANKING
Vakrangee
सशक्त परिवर्तन
KENDRA EVOLUTION
PHASE 1: INITIALLY AN E-
GOVERNANCE PLAYER
PHASE 1: CSC & E-MITRA
MODEL
केंद्र ई-मित्र
PHASE 2: EVOLVED TO A
BANKING BC POINT MODEL
PHASE 2: BANKING BC
POINT MODEL
PHASE 3: EVOLVED TO MULTI
SPECIALITY STORE MODEL
PHASE 3 : MULTI-SPECIALITY
STORE MODEL
PHASE 4: EXCLUSIVE NEXTGEN
DIGITAL CONVENIENCE STORE
PHASE 4: NEXTGEN KENDRA
MODEL-DIGITAL
CONVENIENCE STORE
fet steke
CSC-search.com
क
wore are
woque Pear
ofer and
frant of form
rfor
sharpe frank
torefrank
RKCL Center
RS-CIT
ग्राम
पंचायत
तुरबाड
केंद्र
राष
Union Bank
of India
BC POINT
arustat
केंद्र
..क्या आपका
प्रत
D
Vakrangee
वक्रांगी
CORPORATE SU CORRESPONDENT
ATM
BANK LOGO
BC POINT
पूरी दुनिया
OUTLETS WERE TERMED AS
“COMMON SERVICE CENTRE -
CSC" OR "E-MITRA KENDRA"
NON-EXCLUSIVE STORE
MODEL
SINGLE LINE OF SERVICE
PRIMARILY
NO STANDARDIZED DESIGN
LAYOUT & BRANDING.
KIRANA STORE MODEL
COMPANY RECEIVED THE BC
BANKING MANDATE AND
STARTED BANKING SERVICES -
NON-EXCLUSIVE
DUAL LINE OF SERVICE - E-
GOVERNENCE & BANKING
SERVICES
NO STANDARDIZED DESIGN,
INITIATED STANDARD
BRANDING IN TERMS OF
BASIC SIGNAGE &
HOARDINGS
EVOLVED INTO A MULTI SPECIALITY
STORE MODEL :-
PLANNED AS AN EXCLUSIVE
STORE MODEL
MULTI-LINE OF SERVICES -
BANKING, E-GOVERNENCE,
INSURANCE, E-COMMERCE &
OPTIONAL ATM SERVICES
INITIATED STANDARD
BRANDING IN STORE LAYOUT
AS WELL AS SIGNAGE
EVOLUTION INTO AN EXCLUSIVE
ASSISTED DIGITAL CONVENIENCE
STORE MODEL -
-
EXCLUSIVE STORE MODEL
MULTI-LINE OF SERVICES
STANDARDIZED LAYOUT &
DESIGN BY L&H (LEWIS &
HICKEY)
STANDARD BRANDING IN
STORE DIGITAL SIGNAGE &
CCTV MANDATORY
RE
42
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