Africa Clean Energy - Catalysing Africa's Solar Markets

Africa Clean Energy Catalysing Africa's Solar Markets Tt TETRA TECH International Development Ukaid from the British people Summary Methodology Trade Census, Product Deep- dive & Consumer Survey TRADE CENSUS n=2,429 North West North East n=661 n=2,074 South West North Central n=3,860 South South East n=1,940 South n=2,271 N=13,235 DEEP DIVE CONSUMER SEGMENT Consumer MSME n=191 North West Total 665 222 North East n=66 Oyo 97 19 Ekiti 64 34 Abia 47 20 uja n=194 Ebonyi 71 21 South North Central Edo 38 20 West Plateau 73 21 n=242 Cross River 73 18 South South n=158 Kogi 90 26 East South N=1014 Kano 65 23 n=163 Bauchi 47 20 Market potential Solar penetration Product incidence Product offering and source Brand penetration Product/brand usage Usage experience User profiles

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