Investor Presentaiton
Burger King Indonesia
Growth Initiative: Technology & CRM
Push to be a digital native by pushing known digital sales
1
Aggressive Data Collection & connected
Tech
2 App and Loyalty programe
25% known sales- target 50%+ EOY
• Only QSR to have a robust loyalty program
Gamification through Shake and Win
Exclusive offers
Data coming through tills, app & website and
Kiosks
•
•
State of the art Back-end tech integrated
SCAN
SURGER
KING
Order Ready
PRODUE GRATIS
Order Preparing
SCAN
Pre Order Pick/ Delivery/ Contact Less Dine in
Safe
Deliveries
BURGER
KING
APP
Main
Shake 'N Win
Menang terus
setiap hari!
BURGER
KING
3 Clevertap- Segmentation & Analysis
.
•
Partnered with Stamps, Clevertap, branche
to build a comprehensive CRM stack.
Kickstarted RFM segmentation with over 3
Million owned Data points set to double in 1
year
Notes:
1
1
BAPP
Ox300
Budaya
Kebersihan
Greater understanding of rapidly
changing consumer taste and
preferences leading to...
....effective tailoring of menu that entices local consumers
YES...WHOPPER WITHOUT MEAT! BUT IT TASTES THE SAME.
PLANT-BASED WHOPPER®
MOZZARELLA
KING RASHER
"60.000
2 PAKET RP
90
KING
BURGER
KING
Legend of product level analysis hidden due to confidentiality
Coca-Cola
Coca
GRAND PRI
GRATI
2 ....and significant increase in known guests
CRM Data base
2,494
2,316
2,637 2,753
2,904
3,077
2,105
1,715
1,377
1,040
643
779
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