Investor Presentaiton
Protection
Direct²
Banca
Product mix across key channels¹
Segment
FY21 FY23
9M FY23 9M FY24
!UL
27% 24%
26%
36%
I
Par
Non par savings
37%
30% 42%
27%
28%
27%
38%
27%
Term
4%
3%
3%
4%
I
Annuity
2%
4%
4%
6%
¡UL
33%
27%
I
20%
27%
¡Par
10%
13%
I
17%
14%
I
Non par savings
22%
35%
32%
25%
I
¡Term
15%
5%
3%
3%
I
I
Annuity
20%
20%
28%
31%
Company
Brokers
Agency
I
Segment
!UL
Par
FY21 FY23
10% 10%
37%
9M FY23 9M FY24
11%
22%
33%
37%
33%
Non par savings
39% 49%
42%
33%
Term
11%
6%
7%
8%
Annuity
3%
3%
I
3%
4%
7
¡UL
1%
1% I 1%
4%
I
¡Par
53%
31%
44%
47%
I
Non par savings
42%
62%
46%
29%
I
¡Term
4%
5% I 6%
16%
I
¡Annuity
0%
2% | 3%
4%
Segment
FY21
FY23
9M FY23 9M FY24
UL
24%
19%
I
21%
32%
I
I
I
Par
34%
27%
I
29%
28%
I
I
Non par savings
31%
45%
39%
28%
¦Term
7%
4%
4%
6%
I
I
Annuity
5%
5%
I
6%
7%
I
୮
FY21
FY23
9M FY23 9M FY24
Based on Total APE
13%
13%
15%
15%
I
Based on NBP
20%
29%
30%
34%
L
17
1. Based on Individual APE, Term includes health business. Percentages are rounded off
2. Includes business sourced through web aggregators for previous years
Annuity
Profitable
distribution
Diversified
growth
first
Customer
management
Risk
mix
& governance
Analytics
digital &
Technology,
FY21
FY23 9M FY23 9M FY24
Based on Total APE
5%
6%
I
8%
7%
I
Based on NBP
20%
20%
24%
18%
HDFC
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