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32 32 Data: Businesses Need Insights Oriented Around Subscribers, Not Products Product-Centric Data Units Sold Unit Price Inventory LOND COGS Margin Returns Revenue Subscriber-Centric Insights Price Plan Monthly Miles Driving Incidents Lifetime Value Churn Signals Potential Upgrades Favorite Music Geographic Location Who is the customer and what do they want next? Subscriber data has 100X more volume than product data zuora

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