Investor Presentaiton

Retail persistency Persistency1 across product categories Excluding single premium 89.5% 83.5% 70.5% 62.0% Linked Non linked Persistency¹ across channel categories Excluding single premium Including single premium 86.6% 94.0% 84.4% 86.6% 74.5% 78.4% 63.3% 63.0% Protection Linked Non linked Protection 89.0% 82.7% 84.4% 86.9% 75.6% 65.5% 60.7% 61.1% ■13th month ■49th month Bancassurance Agency Direct ICICI PRUDENTIAL LIFE INSURANCE Partnership distribution 1. Including single premium 90.1% 91.1% 88.1% 84.0% 75.9% 67.3% 68.5% 62.8% Bancassurance Agency Direct Partnership distribution 11M-FY2021 persistency As per IRDAI circular dated January 23,2014; excluding group 62

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