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Investor Presentaiton

Market Opportunity . • What is the Total Addressable Market (TAM)? • • What's your real target market size? The sub-sector of the General Market? Example: Total sales of mid-priced women's shoes online (TAM) vs. Total online retail sales (Genera Market) Name it. Size it: in Units and/or Revenue. Growth rate % & projections. Define Target Client? Key characteristics? • Ex. Consumers vs. Enterprises, Demographic target vs. Type of business (small vs. large), examples of ideal individuals or clients Current demands and unique needs? • Describe any important market evolutions and why we're now at an inflection point 10

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