Embracer Group Mergers and Acquisitions Presentation Deck
Covid has increased boardgame consumption from existing customers...
Sources:
Notes:
Question:
How often did
you play
boardgames?
tilg
■ Covid pushed existing customers to increase yearly spendings:
Acquisition of more games
Acquisition of more complex and expensive games
12 %
10%
3% 1%
19 %
Philibert client data, Asmodee Consumer Survey
(1) Survey conducted in the US in April 2021 among 1,000 respondents
April 2021 consumer survey - All boardgame players (¹)
Pre-
Covid
(Mar-20)
27%
29%
55% played > once a month
+17
points
5 %1%
8%
14%
1%
Post-
Covid
(Apr-21)
33%
39 %
72% played > once a month
■Once a week or more
2-3 times a month
Once a month
■Once every 3 months
2-3 times a year
Once a year
■Less often or never
Higher boardgames consumption from existing players during Covid period, with share of frequent
players (> once a month) increasing by +17 points
EMBRACER+
GROUP
14View entire presentation