Strategic Development & Financial Growth

Einhell's pros at a glance: 1. INTERNATIONAL EXPANSION ■Further high market opportunities due to international expansion ■ High opportunities by scaling the sales base with the current range of products ■Successful Track-record over many years 2. FOCUS PRODUCT GROUPS ■Leading position in battery platforms ■ High market growth rates, high sales growth rates in the area of cordless tools 3. BRAND STRATEGY ■ Development of Einhell to an international A-Brand ■High gain of market shares for cordless items under the Einhell Brand 4. FINANCIAL STRENGTH/ SOLID FINANCIAL KEY FIGURES ■ Sound equity ratio ■ Sustainable long-term positive cash-flows ■Long-term oriented dividend policy (20 - 30% of the consolidated net income) 35

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