Investor Presentaiton

IDENTITY MATTERS Because the future of identity matters A better foundation for identity IDENTIFY Unified iD2.0 ACTIVATE Represents an upgrade, not a cookie replacement. • Consistent identifier across devices and browsers . • Interoperable SECURE AND PRIVACY- CONSCIOUS Your CRM data + Unified iD2.0 /L RampID Other IDs TRANSPARENCY AND CONTROL OPEN-SOURCE AND INTEROPERABLE INDEPENDENT GOVERNANCE Cookies Identity Alliance* Device IDs /LiveRamp ◄►Nielsen Plus many more SSPs, publishers, data and measurement partners, DSPs/buyers. *Our proprietary cross-device graph. theTradeDesk

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