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Investor Presentaiton

Accessibility is inconsistent across markets These Experiences Span the Full Customer Lifecycle Registration process feels too rigid, while the pricing schema is hard to understand Only basic user dashboard capabilities Discover Registers Accesses It is unclear where, when and how memberships and subscriptions connect Example Customer 1.0 Subscriber Journey (outside-in view) Subscribers have very limited ability to adjust their subscriptions Unclear if [CUSTOMER] has dedicated support channels for subscribers This is the only chance existing subscribers have to adjust their plans Explores Uses/Adjusts Currently no options for subscribers to pivot from/to or expand their subscriptions Renew Troubleshoots Expands Promotes Onboards Engages Rates Bills Collects Recognize Closes Reports Supports Incentivizes Up/Cross Sells sub scr ibed STRATEGY GROUP 20 20 Example Customer 1.0 Delivery System (inside-out view) zuora

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