System1 SPAC Presentation Deck
We Have a Successful & Growing M&A Track Record
S1
Acquisition
MapQuest
CM
Develop and
augment new
CONCOURSE
MEDIA
Startpage
info.com
MEDIA
QOOL™
user
acquisition
channels
infospace
Build strong
brands
in focus
markets
or verticals
Diversify
monetization
capabilities
O&O
Product
Extension
Accelerate
international
growth
.
●
Startpage
Strong consumer brand for private search
with significant international presence
Significant day 1 acquisition synergies due
to superior System1 monetization terms
and Ul testing platform to improve RPS
Migration to RAMP framework led to
further RPS improvements
Strong consumer brand and travel-related
search engine
Underinvested by previous owner
Superior display monetization from RAMP
drove 32% increase in site monetization
within 1 month of acquisition close
MapQuest
Migration to RAMP led to significant
opportunity to acquire and monetize
traffic
Q3 21 revenue more than triple Q3 2019
(pre-acquisition)
Search RPM Growth Under Systeml
~2x
Note: "O&O" refers to Owned & Operated; "RPM" refers to page revenue per thousand impressions; "RPS" refers to revenue per session;
$6.83
LTM as of 12/31/18
$9.71
Site RPM Growth Under Systeml
LTM as of 9/19/19
$14.55
~4x
Q3'21
$35.72
Q3'21
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