Vice Media Group Investor Presentation Deck

MEASUREMENT VICE ANALYTICS The VICE analytics and insights teams provide deep understanding of campaign objectives and performance through a host of qualitative and quantitative measures. METRICS AUDIENCE INSIGHTS REACH & FREQUENCY MEDIA ENGAGEMENT & VIEWABILITY BRAND LIFT CONVERSION ANALYSIS AUDIENCE MODELING SOCIAL LISTENING PARTNERS: doubleclick by Google PERFORMANCE REVIEW REPORTING VICE's in-house ad operations team handle quantitative campaign intelligence from multiple ad servers and onsite analytics platforms, and organizes data ready for evaluation. 10% 0.45% 0.35% 0.30% 0.25% 9200 0.19% 0.05% 6% Age 43% 0.08 0 20% 54% 0.21% 0.19% 0.18% 01 0.21% YOUS 0.17%0.20% Sept Oct doubleclick bid manager by Google A0.34% Engagement 114 112 112 Knowledge Millward Brown VICE 111 110 111 110 110 110 110 mm 111 73 197 ANALYTICS Campaign effectiveness is measured against brand KPIs and VICE benchmarks to apply relevant context and direction, and valuable optimization tactics are applied in-flight to maximize performance. Connection 115 13 112 112 113 115 116 115 115 116 116 116 119 118 120 Commitme 117 15 114 118 113 114 115 114 113 114 114 114 115 116 116 Conviction 110 107 108 108 109 109 109 109 108 110 110 109 111 110 15 Participation 106 107 105 106 107 108 100 109 109 110 110 110 111 19 105 106 105 106 107 107 107 105 106 106 107 VICE MOAT INSIGHTS Post-campaign learnings are delivered across audiences, content, ad products and platforms, focussed on actionable qualitative insights for brands to invest into future marketing efforts.

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