Sainsbury's Investor Day Presentation Deck
What does this mean in practice?
Nectar audience selection
Audience 1:
Existing Persil customers
ONectar360 2021
Audience 2:
Nectar customers who have
purchased 2+ competitor
products in the Laundry aisle
in the last 6 months
Audience 3:
Nectar customers who display
similar attributes to current
Persil buyers
Audience 4:
Have not purchased Persil
products in the last 3 months
42
D
Met Office
Campaign execution
11:27
BuzzFeed
GET
TOUGH
ON
STAINS
*buzzfeed.com
ADVERTISEMENT
BE
KINDER
TO OUR
PLANET
WITH
PLANT-BASED
STAIN RENOVERS
Subject to mailability selected stores only
Encludes Centrals are locals
Now
Playing
10 Fruity Drinks
To Keep You
Hydrated
Persil
www.
SHOP NOW
Available at
Sainsbury's
Therapist
Matches People
To How They Got
Dumped
Get Ready With
Me While !
Answer Your
Assumptions !
Vivian
ebay
Your Starbucks faves. Just pick. click and chill. >
6. You'll be able to make your own iced
coffees at home in under four minutes
with this Breville machine.
goodfood
CITYA.M.
Optimisation
Audience 1:
7% Conversion rate
Audience 2:
6.9% Conversion rate
Audience 3:
4.6% Conversion rate
Audience 4:
5% Conversion rate
Sainsbury's nectar
NEC
TAR
360
Digital
Media
NEC
TAR
360View entire presentation