BAT Results Presentation Deck

Our Multi-Category Strategy is Working... >25% Revenue Growth* Across All Three New Category Brands ● Vuse C 1' CHARGE BEYOND TO STYLE WITH THE NEW VUSE ePOD 2 AT VUSE.COM Revenue* up +44% Volume up +14% Category Share** 35.9% ● glo glo TASTE REDEFINED, YOUR WAY ADVANCED HEAT TECHNOLOGY SIMPLE PLEASURE NEW HYPER X2 Revenue* up +27% Volume up +26% Category Share** 19.4% ● ● NICOTINE POUCHES BAT VELO A BETTER TOMORROW SKIPPING LUNCH HITTING THE BEACH YOU'VE GOT VELO OVER 18 This product contains nicotine, which is a highly addictive substance. ОЛДА X-Freeze Revenue* up +46% Volume up +22% Category Share** 30.4% Growth FY22 versus FY21. * Revenue growth at constant rates. See Appendix A2. ** See Appendix A3. Vapour value share across Top 5 markets: US, Canada, UK, France, Germany. Top 5 represent 88% of Vapour industry revenue (rechargeables and disposables). glo volume share across Top 9 THP markets: Japan, South Korea, Russia, Italy, Hungary, Greece, Ukraine, Poland and Czech Republic. Top 9 represent 80% of THP industry revenue. See Vuse and Velo advertisement footnotes in Appendix A11. Velo volume share across Top 5 Modern Oral markets: US, Sweden, Denmark, Norway and Switzerland. Top 5 represent 80% of Modern Oral industry revenue. 21

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