Snap Inc Investor Presentation Deck

Snap Inc. Operating Against a Difficult Macro Backdrop Platform Policy Changes Recent policy changes have upended a decade of advertising industry standards Requires building new models to drive direct response advertising business and tools to measure returns of direct response advertising Macroeconomic Challenges Macro headwinds suc as high inflation, rising interest rates, and geopolitical risks disrupting many industry segments that are critical to growing advertising demand Auction-driven direct response advertising is the easiest/fastest for clients to dial back for short term cost savings Increasing Competition for Ad Dollars As advertising dollars in aggregate grow more slowly, competition for these dollars intensifies 5

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