Zegna Results Presentation Deck
1H 2022: "OUR ROAD" KEY HIGHLIGHTS
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ZEGNA: OUR ROAD TO ICONICITY
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Launch of Zegna One Brand strategy in July
Store rebranding: 130 stores with the new logo since launch of the
One Brand strategy in November 2021
Pricing power and price discipline
Icons: Consistency and focus
Deploying omnichannel: Z2C* rollout accelerated
Our Road to recognizability: Real Madrid partnership first step in
this direction
Our Road to Traceability: Oasi Cashmere roll out, ~20% of
Fall/Winter 2022 retail purchases
Zegna to Consumers Clienteling App
THOM BROWNE: OUR ROAD TO 2X
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Ermenegildo Zegna Group
A unique, iconic brand with museum-like design appeal
Stepping up visibility
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Met Gala: a key milestone for visibility
Fashion Shows: April (FW22 in NYC,) and June (SS23 Men's,
Paris) generating outstanding attendance and global media
coverage
+1 DOS (net) in 1H22, acceleration in 2H with ~60 DOS planned at
2022 year-end
A multiplicity of growth levers
Taking further advantage of the Zegna platform
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