Boqii Holding IPO Presentation Deck
Chinese Pets Online Market and Pet-focused Online Community Growing Fast
Chinese Pet Market is Growing Fast with Online
Market Playing an Increasingly Crucial Role in
Chinese Pet Industry
Pet-focused Online Community is Becoming More
and More Welcomed by Pet Parents
Market Size of Pet Retail Goods Market in China by
Revenue (Unit: RMB bn)
48.7
13.0
24
353
614
183
73.9
240.0
Source: Frost & Sullivan report
106.8
45.5
56.7
1362
167.6
195.5
07.7
272.4
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
☐☐Offline Online
Bring more
community members
User education
Interaction
User loyalty
Penetration Rate of Pet-focused Online Communities
(Unit: %)
12.6%
2014A
25.0%
2019A
Online channel becomes more and more important in sales and user education
38.7%
2024E
bAli波奇宠物View entire presentation