Zeta Growth Drivers and Catalysts

ZMP Helps Customers Realize Strong ROI As Their Success On the Platform Takes Hold, Zeta's Revenue Scales With Them Al and ML leads to significantly improving efficiency and customer outcomes 2 Minimum commitments steadily increase, incremental platform utilization scales 3 CROSS-SELL OPPORTUNITY: New use cases (Grow, Retain), new channels (Activation) CAC 1 CAC = CAC Customer's target CAC KPI 200% reduction in Year 1 Q1 '18 Q2'18 ZETA CAC 300% CAC reduction Year 1 to Year 3 Q1'19 Q2 '19 Q4 '18 Q3 '18 Minimum Commitment Revenue (Recurring) Q4 '19 Q3 '19 Incremental Utilization Revenue (Re-occurring) Q1'20 Q2'20 Q3'20 Q4'20 Customer Outcomes 15

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