Investor Presentaiton
22
CONSISTENCY IN OUR STRATEGY
Hormel Alimentos
During 2009 the momentum on Hormel
meats continued through support given at
the point of sales with demo personnel and
through combined offers.
The Solo Doña María chicken bouillon
was fully aligned to the Doña Maria brand
strategy with commercials on TV, billboards
and magazines and also tastings and
sampling at the points of sale.
Kikkoman Distribution
During 2009 one of the most relevant
activities of the brand was the introduction
of the Ponzu soy sauce, which is naturally
fermented and seasoned with citrus fruits in
order to highlight and emphasize the flavor
of any dish.
Support for the Kikkoman sauces was
maintained through the "Kikkoman invites
you to the movies" promotion, tastings at
the point of sales and a recipe book gift
with all the presentations of the brand in
order for the consumer to identify the use
of soy sauce with all kinds of dishes and not
only with those related to oriental cuisine.
59.3%
63.8%
66.6%
64.0%
12%
Increase in
volume sales
La perfección se hace.
Cost of Sales
As % of Net Sales
Food Service
Food Service increased 12% its sales in tonnage
during 2009 thanks to products such as mayon-
naise in institutional size bag; one of the main
products for this channel.View entire presentation