Sustainability Investment Insights
Survey results
Theme 2: Sustainability
Attitudes towards sustainability (1)
Attitude towards sustainable investments:
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Whilst more than two-thirds of the people (68%) understand what makes an investment sustainable, 67% are still sceptical about the impact of their investments
on sustainability.
Fear of greenwashing is also another barrier towards sustainable investment, with 63% people thinking that providers and financial institutions are greenwashing
(i.e. using sustainability as a form of marketing).
Attractiveness of sustainable investments:
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93% of the people recognise the attractiveness of sustainable funds, with 48% of these seeing them as attractive because of the wider environmental impact,
which has increased since 2021 (42% in 2021).
46% of people see them as attractive because they are more likely to offer higher returns.
6% of people see sustainable investments as unattractive due to a belief that they won't offer higher returns.
48% of people have found sustainability as a thematic investment to have become more attractive to them in the last six months.
Desired impact of sustainable investments:
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When it comes to the desired area of impact of sustainable investments, there is a diverse range of interests, with slightly more people wanting their investments
to have an impact on improving the health and wellbeing (46%), quality of education (45%), clear water and sanitation (39%), and reduced inequalities (35%).
Other desired areas of impact are climate action (34%), zero hunger (30%), gender equality (28%), eradicating poverty (24%), life below water (10%) and life on
land (8%).
Source: Schroders Global Investor Study, conducted between 18th February - 7th April 2022
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