Investor Presentation
...in the fast-growing, recession-resistant pet products industry pet
eu
Growing number of pet owners;
~64% of Households (1)
COVID-19 accelerated this trend, with many
Canadian pet owners acquiring a new pet as
evidenced by an acceleration in Canadian pet care
spend of +10% in 2020
Highest value customer segment
is fastest growing
The Devoted Pet Lovers segment has grown to 41%
of Canadian households in 2020
(+6% since 2019)(2)
Increasing spend driven by
humanization of pets
83% of Canadian pet owners consider their pets to
be part of their family (1)
9/11
$7.6
'94-'16 CAGR: 6%
I Recession I
$3.2
+10%
Growth
in 2020
'16 '20 CAGR: 9%
$10.6
$4.1
$2.2
$0.7
$6.5
$4.4
$1.6
1994 1995 1996
1997
1998 1999
2000 2001 2002
2003 2004 2005 2006
2007 2008 2009 2010 2011
2012
2013
2014 2015 2016 2017
2018 2019
2020
■Pets and Pet Food Spend
Veterinary and Other Pet Services
Note: figures in C$ billions
Source: Statistics Canada. Table 36-10-0225-01 Detailed household final consumption expenditure, provincial and territorial, annual; Canadian Pet Industry Spend, by Category
Fusion Analytics - State of Union 2020; 64% of Canadian households own at least one dog or cat
1.
2.
roundpeg Customer Study, January 2021 and Customer Study, January 2019
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