Investor Presentaiton
26
% of US Addressable Market
HSB:
A Penetration Story
North American Penetration Opportunity (1)
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
1945
1955
1965
Central Air Conditioning
Home Security Alarms (professionally monitored)
Portable Generators
Home Standby Generators
1975
1985
1995
2005
2013
2019
Every 1% of increased penetration
equals -$2.5 billion of market
opportunity
86.1%
25.0%
Aging Population Fits
Demographic
~70% of buyers age 50 and older
~Median home value of approximately $400k
~80% retro-fit application
~$120K median household income,
~8% replacement units
15.0%
4.7%
(1) Source: Company estimates; based on addressable market for HSB generators consisting of all single-family detached, owner-
occupied homes valued > $125K; portables and central A/C use all single-family homes regardless of value; penetration rate for
home security alarms was estimated from a variety of industry sources and focuses on the professionally monitored market.
GENERACView entire presentation