Ford Pro Ecosystem Opportunity

Ford + Disruptive Technology Allows Us to Leverage Foundational Strengths to Build New Capabilities - Enriching Customer Experiences and Deepening Loyalty. FOUNDATIONAL STRENGTHS CUSTOMER EXPERIENCE ENHANCED CAPABILITIES Iconic Nameplates Leading Market Positions + Integrated Hardware and Software Connectivity EXPANDED TAM & VALUE CREATION Electric Commercial Vehicles and Services Connected Services Ford Credit Drives Strong Margins and Cash Flow Data Analytics Enables Deep Customer Insight Autonomous Forward/ Mobility Unlocks New Growth Opportunities 36

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