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400 450 500 550 600 650 700 750 800 498 508 516 514 508 507 Continued strong velocity during COVID crisis 549 535 514 4 W/E 08/18/18 4 W/E 09/08/18 4 W/E 10/06/18 4 W/E 11/03/18 4 W/E 12/01/18 Source: Nielsen Mega-Channel Data thru 2/20/21 4 W/E 12/29/18 4 W/E 01/26/19 4 W/E 02/23/19 4 W/E 03/23/19 4 W/E 04/20/19 4 W/E 05/18/19 557 4 W/E 06/15/19 Freshpet Velocity $/$MM ACV 702 701 596 584 587 582 575 568 572 573 576 576 560 561 4 W/E 07/13/19 4 W/E 08/10/19 4 W/E 09/07/19 4 W/E 10/05/19 4 W/E 11/02/19 4 W/E 11/30/19 4 W/E 12/28/19 4 W/E 01/25/20 4 W/E 02/22/20 4 W/E 03/21/20 4 W/E 04/18/20 528 630 $/ $ MM ACV = Nielsen Measured Mega-Channel sales/retail availability as measured in $MM of All Commodity Volume (ACV) COVID Crisis 757 748 747 743 745 738 739 732 4 W/E 05/16/20 4 W/E 06/13/20 4 W/E 07/11/20 4 W/E 08/08/20 4 W/E 09/05/20 4 W/E 10/03/20 4 W/E 10/31/20 4 W/E 11/28/20 4 W/E 12/26/20 4 W/E 1/23/21 4 W/E 2/20/21 83

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