Nextdoor Investor Day Presentation Deck
Definitions
Metrics
U.S. Household
Neighborhoods
Verified Neighbors/Users
Daily Active Users (DAU)
Weekly Active Users (WAU)
Monthly Active User (MAU)
Engagement
Neighbor retention
Neighborhood penetration
Local Business Claimed Pages
Total Addressable Market (TAM)
Definition
A single (U.S.) residence containing at least one Current Verified Neighbor
The number of active Launched (10+ member) neighborhoods. A "neighborhood" is a specific geographic area with a defined
boundary. Neighborhoods do not overlap.
The number of neighbors who are verified in a valid Launched (10+ member) or Pilot (< 10 member) neighborhood, and in good
standing (i.e. not deleted, deactivated, or suspended.)
Count of unique neighbors who have started a session or opened a content email on a given day
Count of unique neighbors who have started a session or opened a content email over the trailing 7 days
Count of unique neighbors who have started a session or opened a content email over the trailing 30 days
Used to refer to neighbor activity - usually WAU unless otherwise specified
3 month MAU is defined as active in the 30 days preceding day 90, 6 month is active in the 30 days preceding day 180, 12 month is
active in the 30 days preceding day 360, and 24 month is active in the 30 days preceding day 720. 3-month data based on users
who joined in 2021; 6- and 12-month data based on users who joined in 2020; 24-month data based on users who joined in 2019.
U.S. Households (see above) divided by the total number of Households (claimed or otherwise) in the neighborhood.
Local business pages that have been claimed by a Nextdoor partner
Digital advertising spend in the U.S. excluding B2B (not addressable by Nextdoor). Source: eMarketerView entire presentation