KBank Subsidiaries and ASEAN Economic Strategy
K
KASIKORNTHAI
Business Direction
■ Strategic Imperatives
Lend successfully using data analytics
Embed in select financially relevant ecosystems
Ensure cyber security and data confidentiality
Corporate Business
Trusted partner to enrich customer's
businesses with best in class
financial services and solutions
Best funding solutions
SME Business
Bank for SME Customers
Integrated business solutions, both
financial and non-financial
Digital banking for SME
Best transaction banking and
breakthrough initiator
■ Data Analytic Lending
World Business
Regional Digital Bank through 3-Track Regional Digital
Expansion
Track I: Conventional Banking - acquire banking license & offer
analytic-based lending in CLMVI and China
■ Track II: Transactional and Digital Banking - digitize banking
channel/services, become preferred operating bank and develop
analytic capabilities
Track III: Industry Solution & Ecosystem - provide digital platform
for beyond banking solutions and own customers' accessibility
Note: CLMVI = Cambodia, Laos, Myanmar, Vietnam, and Indonesia
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Retail Business
Best Customer-Centric Bank
Ecosystem orchestrator and
harmonized channel to deliver
anytime, anywhere experience
Data-driven offerings, especially
consumer finance
Private Banking Group
International Comprehensive Wealth Management Services
Cooperate with Lombard Odier to raise service and product
standards to international levels
"
■ Provide integrated wealth planning services, advising families
on wealth management, continuity, and growth
Enhance use of technology to improve client experience
Build comprehensive client insights from data-mining
บริการทุกระดับประทับใจ
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORN BANK
Corporate Business: Performance and Market Position
Multi-Corporate Large Corporate
Business
Medium
Business
Small and Micro
Business
High Net Worth
Individual
Affluent
Business
Main Bank Status*
Middle
Income
Mass
Corporate Bond Underwriting
34%
30%
30%
23% 24% 25%
26% 26%
27%
22%
25%
20% 17%
16% 17% 17%
20% 19%
14%
20%
(#1) (#1) (#1) (#1) (#1) (#1) (#1) (#1)
10%
10%
11%
(#3) (#2) (#2)
(#3) (#1)
(#4) (#2) (#2)
(#1)
0%
0%
2012 2013 2014 2015 2016 2017 2018 2019 1H20
2009 2010 2011 2012 2013 2014 2016 2018
Source: KBank Customer Survey
Source: The Thai Bond Market Association (ThaiBMA)
Performance and Market Position
■Main Bank Status: maintained #1 ranking in 2018
■ Corporate Bond Underwriting: ranked #1 with 19% market share in 1H20
■ Transaction Services: top player in transactional banking services
Cash Management Services: MB** 24% market share in 2018 (#1) / CB** 24% market share in 2018 (#2)
Trade Finance: MB** 27% market share in 2018 (#1) / CB** 32% market share in 2018 (#1)
■Industrial Expertise: leverage capability in Utility, Real Estate, Transportation, Communication, and Commerce
Note: *Since 2014, Corporate and SME Business main bank status is reported every two years
Main Bank Status = % of customers in the market who use KBank and its wholly-owned subsidiaries as their main operating bank and/or main savings and investment bank and/or main borrowing bank
** MB = Multi-Corporate Business, CB = Large Corporate Business
บริการทุกระดับประทับใจ
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