Investor Presentaiton

ANNUAL REPORT 2020 Strengthening family bond in a pandemic while breaking 6-year volume record Peak Chocolate set out in 2020 with a daring growth ambition. The brand hit the ground running by redefining its proposition from kids-only to family-oriented, and in line with its product benefit of a nutritious (nourishing) form of indulgence: Nourishment Everyone Can Enjoy. The proposition was also amplified with the revised packaging design which showcases the appetizing, rich, Peak TEAM HOT VS TEAM COLD and nourishing visual of the product on-pack. We also hosted an employee engagement event for the internal launch of the new 400g refill pack which was introduced towards the end of 2019. The climax was the launch of the thematic, brand campaign which showcases how Peak Chocolate can be enjoyed either cold or hot by everyone. The advert was adjudged as compelling, well-branded, relatable and of entertainment value. It was rolled out Pan-Nigeria and integrated across TV, radio, billboards, lamp posts, press, digital and trade channels/market. Towards the end of the first quarter of 2020, many lives took a turn due to the pandemic. Our nation Nigeria ordered a lockdown and many families were confined to their homes with little to do but connect and bond. We saw this as an opportunity to infuse the Peak Chocolate brand amid the conversation as the right and nourishing family drink. In line with our commitment to provide nourishment for families and foster unity through healthy and safe forms of indulgence, we launched an activity tagged "Peak Chocolate Family Moment." It stirred up conversations Peak on social media with our consumers expressing how they best enjoy their Peak chocolate drink while bonding with family. Social media went agog with the campaign as we received many entries which sparked an interest in the brand, its nutritional benefits, and its domestic usefulness. The activity added to the brand's share of voice on social media and provided insights into the creative ways our consumers enjoy Peak Chocolate. It also allowed us to share new recipes with our consumers which drove product experimentation as we witnessed different entries from consumers recreating our recipes. Following the success of that activity and eased lockdown directives, we observed that our consumers were yearning for excitement, and we answered that call by introducing the first-ever virtual, family game show for the brand tagged "Peak Chocolate Family Contest." The main objective of the activity was to "Peak Chocolate can be enjoyed either cold or hot by everyone." inspire the next generation, help Nigerians recognize that family is our greatest gift and support. To connect with our consumers, we recruited Anita Asuoha popularly known as Real Warri Pikin and renowned for her trademark "Warri" vernacular as the host of the contest. During the campaign period, the brand's social media followers and engagement increased and we leveraged the opportunity to educate consumers on the product benefits, ways it is best enjoyed while reiterating Peak Chocolate as brand of choice among the target audience - Families. Other online campaign activities include #Peak Chocolate Emoji Challenge, # Dress Alike Challenge, #Peak Chocolate ArtChallenge and #PeakChocolate Ad Challenge. The excellent execution of the integrated activities by the multifunctional team saw Peak Chocolate deliver record achievements: On digital (especially, social media) we reached a milestone organic growth in number of followers from 576 to 11,000+ on Instagram between January and December 2020. Peak Chocolate recorded volume growth index 177% vs. 2019; breaking a record brand performance. The team is poised to sustain the stellar performance of the brand in subsequent fiscal years. 118 Peake FROM 576 FOLLOWERS TO 11K CHEERS TO A SUPPORTIVE YEAR! Reach for your Peak FAMILY CONTEST 5:00pm Live Reach for your Pear VITAMINS PROTEIN CALCU JUST ADD WATER Peak SINCE 1954 Chocolate Peak Chocolate 3in1 CERTWA Chocolate Milk Powder FrieslandCampina WAMCO Nigeria PLC FrieslandCampina WAMCO Nigeria PLC VITAMINS CROTON JUST ADD WATER 3in1 119

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