Investor Presentaiton
Customer Profile and Shopping Behaviours
Typical Jawoll customers include two particular profiles
Low income earners
•
Average household disposable income of c.€32k in Germany¹
•
•
Loyal weekly shoppers (c.30% of Jawoll clients visit every week¹)
Price sensitive
Car users
Hobby gardeners & home DIY
Gardening is amongst the most popular outdoor activities in Germany
More occasional shoppers, looking for value items and Seasonal purchases
Car users
Biased towards older demographic
MOST CUSTOMERS MISSIONS ARE PLANNED AND REGULAR
Jawoll customers missions are similar to other OOT peers
Observed frequency of visit
1
11%
13%
Just passing by
24%
24%
General browsing
for deals
Weekly
30%
31%
30%
Follow-up on
advertisement
Planned
Purchases
34%
32%
Buy a specific
item
1
2
Jawoll
Out of town
1 Company estimate
2 OOT includes Jawoll, Thomas Philipps, Pfennigpfeiffer, Posten Boerse and Zimmermann
June 2016 - Germany Analyst and Investor Day
Less than
once a
month
20%
1-3 times
per month
50%
Average basket
€17.70
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