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CHAIRMAN'S STATEMENT BOOHOO GROUP PLC ANNUAL REPORT AND ACCOUNTS 2021 Mahmud Kamani EXECUTIVE CHAIRMAN 4 MAY 2021 MOTEL MAX CLEARANCE 8"-3" HIGH GROWTH ₤1.745BN Revenue up 41% GLOBAL CUSTOMER BASE 18M Active customers PROFITABLE +35% Profit before tax AGENDA FOR CHANGE Undoubtedly, the most significant issue that we, as a group, have been addressing since last July has been that of unacceptable practices within the group's Leicester supply chain. We are implementing many important changes to the way we work with suppliers to eliminate these practices, while ensuring Leicester becomes a centre of excellence for British garment manufacturing and supporting British jobs. I want to reassure our stakeholders that this matter is of the highest priority and has the full attention of your board and me, as Executive Chairman. The progress we are making is detailed in the Agenda for Change section later in this report, and is also summarised in the review of the business. The board is acting with determination to implement every change recommended by Alison Levitt QC in her review. To guarantee transparency and independence in the oversight of the programme, progress is being monitored by Sir Brian Leveson PC, KPMG and other highly respected third parties. COVID-19 Like every other organisation, we faced COVID-19 and the many challenges it presented - none more so than how to keep our colleagues safe, while continuing to maintain our business for the benefit of all our stakeholders. None of the decisions we have made have been taken lightly, especially during the worst periods of the pandemic. I believe that we have been able to control the risk and the preservation of our business through careful implementation of safety processes in all our facilities. In addition, we have sought to be fair in all our dealings with stakeholders: we have kept to our promise of paying UK suppliers on 14-day terms; we have paid self-isolating colleagues their full pay; and we have not drawn on any government support. The board is immensely grateful to our colleagues for their adaptability into new working practices and hard work during these difficult times. BUILDING FOR THE FUTURE GROUP ACTIVITIES AND PERFORMANCE From a trading perspective, the fact that we are exclusively an online business has enabled us to continue to operate and, with our compelling customer proposition, we have been able to grow revenue by 41% to £1.745 billion. We have maintained our 10% EBITDA profit margin; an achievement that we are proud of. We are fortunate to have been in a strong cash position and, as a result, we have been able to undertake a number of strategic acquisitions. We purchased the minority interest in PrettyLittleThing, well in advance of the date of the option agreement, and we acquired the online businesses of Oasis, Warehouse and, towards the end of the financial I year, Debenhams, Dorothy Perkins, Wallis and Burton. These acquisitions are very exciting for us: Debenhams gives us the opportunity to open up a digital department store and marketplace, while the other iconic brands give us the opportunity to extend our target demographic and reach. We have become experts at revitalising brands and making them appeal strongly to the consumer, as our track record shows. Our other investment activities planned over the next financial upon year are centred automation at the Sheffield warehouse that serves PrettyLittleThing, the opening of third and fourth warehouses in Wellingborough and Daventry for our growing brands, the set up of our Leicester factory and showcase facility, and in enhancements to our IT infrastructure. 66 These acquisitions are very exciting for us: Debenhams gives us the opportunity to open up a digital department store and marketplace, while the other iconic brands give us the opportunity to extend our target demographic and reach." We are also passionate about making boohoo a sustainable business for the longer term. Our new Group Director of Sourcing and Sustainability, Andrew Reaney, is leading a programme of change and has developed a roadmap to ensure we put that into effect. You can read about this in Andrew's section on sustainability in this report. Finally, on behalf of the board and myself, I would like to thank our colleagues, suppliers and partners for their invaluable contributions and support in this unprecedented year and I wish them all the best for the next, as we look forward to a return to normality. Mahmud Kamani EXECUTIVE CHAIRMAN 18 19 /STRATEGIC REPORT

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