Creating Shared Value - 2020 Strategy & Results
Dominant Market Position with Strong Brands
Scale and Leadership in Brazil and Globally
■ Largest Brazilian food company, with size and scale to compete both
in the domestic market and globally
4.7 million tons of products sold in 2014
Undisputed leadership across categories
■Leadership through branding and innovation
Highly recognized brands in Brazil and in international markets
Leader in Processed Food in Brazil
BRF's Share of Brazilian Market - % of Value
58,7%
58,4%
50,9%
50,4%
-
Continuous portfolio recycling
Over 2,300 SKUs
10,7%
Processed Meat
Frozen Meat
Frozen Pizza
Margarine
Dairy Products
Source
AC Nielsen, as of October/November/December
The Most Valuable Brands in The Food Segment in Brazil and Latin America
"+US$1Bn" Brands
Sadia
PERDIGAO
1st
Most Valuable Brand in Brazil
2nd Most Valuable Brand in Brazil
Isto É Dinheiro Magazine
Isto É Dinheiro Magazine
brf
Other Leading Brands
Brazil
International
CHESTER
Qualy
Naturis
OURO
Sadia
Danica
paty
Sadilar naasa Veg Claybom
DoBon MEU MENU
SPROD
POLLO
Soldrin
HOT
POCKS
Borella
PREZATO
Satia Deline
CHIXXS
ARGOSLANE
5View entire presentation