Creating Shared Value - 2020 Strategy & Results slide image

Creating Shared Value - 2020 Strategy & Results

Dominant Market Position with Strong Brands Scale and Leadership in Brazil and Globally ■ Largest Brazilian food company, with size and scale to compete both in the domestic market and globally 4.7 million tons of products sold in 2014 Undisputed leadership across categories ■Leadership through branding and innovation Highly recognized brands in Brazil and in international markets Leader in Processed Food in Brazil BRF's Share of Brazilian Market - % of Value 58,7% 58,4% 50,9% 50,4% - Continuous portfolio recycling Over 2,300 SKUs 10,7% Processed Meat Frozen Meat Frozen Pizza Margarine Dairy Products Source AC Nielsen, as of October/November/December The Most Valuable Brands in The Food Segment in Brazil and Latin America "+US$1Bn" Brands Sadia PERDIGAO 1st Most Valuable Brand in Brazil 2nd Most Valuable Brand in Brazil Isto É Dinheiro Magazine Isto É Dinheiro Magazine brf Other Leading Brands Brazil International CHESTER Qualy Naturis OURO Sadia Danica paty Sadilar naasa Veg Claybom DoBon MEU MENU SPROD POLLO Soldrin HOT POCKS Borella PREZATO Satia Deline CHIXXS ARGOSLANE 5
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