Project Inspire: 'Future Proofing' HDFC Life

Product mix across key channels¹ Direct/ Online³ Banca 2 Q1 Q1 Segment ¦UL FY21 FY23 FY23 FY24 27% 24% 30% I 32% ¦Par 37% 27% 30% 26% Non par savings 30% 42% 33% 30% I I Term 4% 3% 4% 5% I Annuity 2% 4% I 3% 8% ¡UL 33% 27% I 22% 32% I ¡Par 10% 13% I 17% 11% I I I Non par savings 22% 35% I 36% I ¡Term 15% 5% 4% 25% I 6% I I I Annuity 20% 20% 21% 25% Q1 Q1 Segment FY21 FY23 FY23 FY24 Agency UL 10% 10% I 12% 12% ¦Par 37% 33% 41% 32% Non par savings 39% 49% 36% 44% I Term 11% 6% 8% 8% I I Annuity 3% 3% I 3% 5% UL 1% 1% I 2% 2% I Brokers ¡Par 53% 31% 59% 40% I I Non par savings 42% 62% I 32% 37% I I ¡Term 4% 5% I 6% 14% I ¡Annuity 0% 2% I 2% 6% Q1 Q1 Segment FY21 FY23 FY23 FY24 Company ¦UL 24% 19% 23% 25% Par 34% 27% 33% 26% Non par savings 31% 45% 34% 33% Term 7% 4% 5% 6% Annuity 5% 5% 6% 9% Profitable distribution Diversified Customer growth First mix & governance management Risk Protection Q1 Q1 FY21 FY23 FY23 FY24 Based on Total APE 13% 13% 17% 18% I Based on NBP 20% 29% 32% 37% L FY21 FY23 Annuity Q1 FY23 Q1 FY24 Based on Total APE 5% 6% | 7% 9% Analytics I digital & Technology, Based on NBP 20% 20% 22% 19% HDFC 1. Based on Individual APE, Term includes health business. Percentages are rounded off. Current year numbers are on a merged basis, hence prior years are not comparable 2. Includes banks, other corporate agents and online business sourced through banks / corporate agents 16 3. Includes business sourced through own website and web aggregators Life

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