SUSTAINABILITY REPORT 2021 slide image

SUSTAINABILITY REPORT 2021

SUSTAINABILITY REPORT 2021 ARCHITECTURE AND DESIGN PROFESSIONALS Portobello Portobello Shops are designed for customers to have a unique design experience with the brand. The stores allow the company to have direct contact with the end customer and with the architect, who often influences the purchase decision, giving Portobello a consumer's thermometer, which contributes to directing business strategies. Creative Collective Architects and design professionals are very important in the creation of Portobello products. Understood as spokespersons for the market, who point out trends, identify needs and effectively participate in the creative process, they are part of the brand's daily life, whether through travel, research, factory visits or presence in product clinics. The annual research trip brings specifiers together with the Portobello team in search of inspiration and knowledge, as well as the experience of collectively creating a line of products inspired by each destination. In 2021, due to the pandemic, the activity was suspended, but it will take place in 2022 and will have Tel Aviv and Doha as destinations. The relationship with specifiers is especially developed based on three pillars: 1. Exchange of knowledge, content and information between professionals and Portobello, which generates a creative partnership. This front also translates into the Archtrends Portobello Platform (https://archtrends.com); 2. Recognition given to professionals, especially on trips sponsored by the company that take architects to various locations around the world in order to inspire them in relation to construction trends; 3. Rewards given to the client and the architect when they visit Portobello stores together. As we understand that the follow-up of an architect throughout the construction process allows the proper use of products, their correct placement and the purchase with the precise specifications, Portobello Shops offer a 5% discount to those who buy the products with professional support. <3 MESSAGE FROM THE CHAIRMAN PORTOBELLO STRATEGY GOVERNANCE THE REPORT SUSTAINABILITY AT PORTOBELLO SOCIAL ENVIRONMENTAL ECONOMIC GRI CONTENT INDEX 54
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