Investor Presentation

Introduction & overview Financial results Strategy & outlook Conclusions Appendices COPURECYM Variable pricing & disciplined management of promotions will be key factors in our revenue management approach in Denmark Variable pricing allows tailoring in each market Monthly core membership price by gym & city, August 2022 Significantly reduced promotional pressure aims to lift value in the market Number of promotion days 2019 vs 2022 DKK/Month 400 350 Ørestaden 300 Risskov Langagervej 250 200 T Klokkestøbervej 35 30 25 Solrød Strand All clubs All Clubs Vesterbro 150 Tomsgårdsvej Skanderborgvej Dannebrogsgade Helsingør Promo days/month 100 5 50 0 0 Copenhagen Aarhus Odense Aalborg Esbjerg Randers All other Jan Feb Mar Apr May Jun Jul Larger cities have a spread of prices to cover different competitive & demographic location profiles • Smaller cities follow cluster strategy approach with fewer / single price points to limit internal cannibalisation • • 2019 avg 2019 -39% 2022 2022 avg • Frequency: number of days on promotion limited to reduce costs Depth: promotion tailored to deliver required results Specificity: activities targeted by gym to avoid investment waste Investor Presentation 25 August 2022 16

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