Investor Presentaiton
60
60
INTELLECTUAL CAPITAL
ADDITIONAL
INFORMATION OF BRANDS
2021 INTEGRATED ANNUAL REPORT
RESEARCH, DEVELOPMENT AND
PRODUCT LAUNCHING
No. 1 brand in Rio
de Janeiro with
piraquê wide expansion
throughout the
country.
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FORTALEZA
PILAR
SALSHOS
Leader in pasta and
cookies and crackers
market in Ceará, and
the 2nd best-selling
pasta brand in the
Northeast region.
One of the most
traditional food
ADRIA
Richester
brands in the country
Estrela
with over 140 years.
The 2nd best selling
Cracker and Maria
and Maisena brand in
Pernambuco.
Snack brand with
a strong footprint
in Ceará, Piauí and
Maranhão.
Margarine and
wheat flour brand
with strong
footprint in the
Northeast.
NEW BRANDS
ACQUIRED
Through Latinex acquisition,
we included Fit Food, Frontera,
Smart and Taste & Co. brands
in our portfolio, expanding
our position in the market of
heathyfood and high value-
added products. We have also
become the exclusive importers
in Brazil of the Tyrrell's brand,
which has an award-winning
portfolio of artisan Potato Chips
with unique flavors.
Zabet
Bonsaber
FIT FOOD
smart
Top Of Mind pasta
brand for two
consecutive years
by Data Folha and
leader in pasta in
Metropoliton Region
of São Paulo.
2nd best-selling
filled cookies and
crackers brand in the
Northeast region.
It is the leading
Cracker brand in
Metropolitan Region
of Rio de Janeiro.
Brand with strong
footprint in North
and Northeast
regions. It is the
best-selling pasta
brand in countryside
of Ceará.
VITARELLA
isabela
finna
Leader in cookies
and crackers sales
in Brazil. 1st place
in pasta in the
Northeast region.
Leader in cookies
and crackers and
pasta sales in Brazil.
1st place in pasta in
Reio Grande do Sul.
Leading wheat flour
brand in Northeast
region.
Innovation, development and
research are important pillars
for M. Dias Branco. Aiming at
generating value for consumers
and investors, we are always
attentive to market trends, the
optimization of formulas and
processes and technological
development. In this sense, we
adopted a model of collaborative
innovation, which considers
four main players: suppliers,
employees, startups and
universities.
Best-selling brand
of filled cookies and
crackers in São Paulo
countryside, ranked
2nd in Maranhão.
Pasta brand with
strong footprint
in Ceará, Piauí and
Maranhão.
Healthy appeal
brand with multi-
category and gluten-
free assortment.
Rice Crackers,
Peanut Butter, Nuts,
Flour, Chocolate,
Pasta.
Brand of salts and
seasonings, pioneer
in premium salts.
Puro
Sabor
DELICITOS
FRONTERA
TASTE&CO
Best selling
margarine in Ceará,
ranked 3rd in the
Northeast.
Snack brand with
strong footprint
in Ceará, Piauí and
Maranhão.
Ethnic Snacks
brand. Full line of
Tex Mex and high
quality products.
An iconic sauce
brand in the world.
GERMINAR
PROGRAM
In 2021, we held the 4th
edition of Germinar, a
relationship program with
startups that seeks solutions
for the current business and
new businesses. Innovation is a
competitive edge for industries.
An efficient way to speed up
this process is by connecting to
startups, an initiative adopted
by M. Dias Branco since 2018,
with the Program creation.
In this edition, challenges were
pre-established with a focus
on the search for partnerships
with startups, universities and
researchers. These include:
3D printing in food, to
accelerate the prototyping of
new products, such as pasta
and cookies and crackers;
Algorithm for directing the
sustainable development of
new products and packaging;
Analysis lab in Eusébio/CE
Remote management for the
execution of industrial tests;
Artificial intelligence for
commodity scenarios;
Solutions for analysis and
generation of insights focused
on brand reputation;
Solutions in trade marketing;
New technologies in
ingredients and processes;
New business opportunities
such as foodtechs of products
and ingredients, in line with
health and nutrition trends.
Through Germinar 2021, 260
startups were mapped. The
edition had three different
events for 54 presentations.
In addition, two weeks of
immersion were allocated for
developing Pilots. Currently,
eight startups from 2021 edition
are being monitored plus three
from 2020.
For its work with innovation
and partnerships with startups,
M. Dias Branco was recognized
in 2021 in the TOP 100 Open
Corps of the 100 Open Startups
Ranking for the second
consecutive year.View entire presentation