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Investor Presentaiton

STRATEGIES FOR GROWTH STRATEGY: LP is growing Siding sales and margin by innovating new products, gaining share with big builders and remodeling contractors, and expanding addressable markets BRAND Increase Product Adoption Drive awareness and trial with pros Strengthen value propositions to further differentiate LP from competition Increase investment in new high-value markets INNOVATION Launch High-Value New Products Enable design and aesthetics Develop integrated wall systems Expand efficiency of installation CHANNEL Expand Product Availability Grow product placement with national dealers, one-steppers, and retail Defend dominant share in shed and grow with manufactured housing SEGMENTS Repair & Remodel New Construction Shed Manufactured Housing Gain share from vinyl and fiber cement Gain share from fiber cement and wood trim Protect share and grow adjacencies Gain share from vinyl and fiber cement PAGE 15
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