Investor Presentaiton
STRATEGIES FOR GROWTH
STRATEGY: LP is growing Siding sales and margin by innovating new products, gaining share
with big builders and remodeling contractors, and expanding addressable markets
BRAND
Increase Product Adoption
Drive awareness and trial with pros
Strengthen value propositions to further
differentiate LP from competition
Increase investment in new high-value
markets
INNOVATION
Launch High-Value New Products
Enable design and aesthetics
Develop integrated wall systems
Expand efficiency of installation
CHANNEL
Expand Product Availability
Grow product placement with national
dealers, one-steppers, and retail
Defend dominant share in shed and grow
with manufactured housing
SEGMENTS
Repair & Remodel
New Construction
Shed
Manufactured Housing
Gain share from vinyl and fiber cement
Gain share from fiber cement
and wood trim
Protect share and grow adjacencies
Gain share from vinyl and fiber cement
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