Partnership with GO-TO and Equity Raising Presentation
GO-TO
Values and purpose
Go-To lives by its values and embodies these pillars in every aspects of the customer journey
Nurture
Go-To's mission is to disrupt the skincare industry by
simplifying skin care
Provide 360° guidance to help customers feel
empowered and satisfied
End-to-end customer support
Educate
Beauty-editor-led brand is a key point-of-difference,
with a focus on education and communication
Provides users confidence of understanding what
they are using and why it works
NO
silicones
ΝΟ
parabens
NO
PEGS¹
NO
sulfates
Customer-first, education led
NO
mineral
oils
NO
petro-
chemicals
NO
synthetic
colours or
fragrances
NO
GMOs
Delight
● Making the daily routine of skincare playful and fun
from the marketing to packaging
• Ensuring the customer journey is fun from the ordering
to a treat in the parcel
Making skincare fun and exciting
Simplify
The simple, useful and tight product range eliminates
the confusion, expense and frustration the skin care
industry is riddled with complexity
Fail safe, foolproof skin care, suitable for novices and
experts
Carefully curated, simple product range
Cruelty-free
NO animal testing
100%
Carbon neutral
STRICTLY CONFIDENTIAL
Notes: 1. Product that contains a known PEG is being discontinued.
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