Yili Innovation and Market Leadership
Company
Product
Cheese: cheese business has leaped to the second place in the industry,
highlighting the diverse innovative products
Performance in 2022
2C business increased by 3.5% in its annual
market share compared to 2021
Yili focuses on the innovation of specialized
dairy products, providing high-quality and
comprehensive dairy products and solutions for
professional customers, and further promoting
the rapid development of cheese and butterfat
businesses
Product innovation in 2023
Proposed the brand proposition of "good milk
creates good cheese", and continued to launch
innovative products around two core needs: 1)
delicious and fun, and 2) nutritional and healthy;
meanwhile launched new products for diverse
consumption scenarios
(伊利
伊家好
奶酪
(伊利
伊家好
奶酪
(伊利
【伊家好
奶酪
+浓肆奶硃
20
(伊利
品质,源于热爱
伊家好
好奶造就
好奶酪
微从牧场到出厂的131项安心指标!
奶
伊利
【伊家好
奶酪
原利马苏里拉奶酪
奶酪
双新 金装 浓醇
˙娜 奶酪棒
一口
蛋白质
盒
38.2009
10
【伊拿好
奶酵
Data source: Nielsen
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