Emirates NBD Operating Costs and Efficiency Highlights
Strategic Imperatives for 2011
Enhance
Platforms
Measured
Investment in
Platforms for
Growth
Objectives
▪ Further enhance employee proposition through
talent/leadership development as well as performance
and retention management
■ Continued enhancement of the Group wide Risk
strategy and alignment of policies to defined risk
appetite
Roll-out of Group wide service Excellence effort as
part of a change management program along all
customer touch points
■ Continuously upgrading and enhancing IT platforms
▪ Exploit domestic opportunities
- Implementation of Private Banking growth plan and
strengthening SME segment
- Continued distribution network expansion /
optimisation
- Continued roll-out of Abu Dhabi growth plan
Exploit international opportunities
- Implementation of organic growth plan for KSA and
detailing growth strategies for all other existing
locations
- Proactively pursuing inorganic regional expansion
opportunities
Evidence of Success in H1 2011
▪ Launched Managerial Leadership Program
partnership with HULT International Business School
in
▪ Risk Strategy revised ; bank-wide roll-out and
integration with economic profit framework planned in H2
■ Service improvements through rigorous analysis of
findings from customer surveys and mystery shopping;
front-line program designed and being rolled-out over
next quarters
▪ Further strengthen IT platforms for international
locations: FinnOne roll-out in KSA and Finacle roll-out in
London
▪ Exploit domestic opportunities
- Further increase of Private Banking RMs and build-up
of SME team (increase of around 30 RMs across these
businesses)
- 7 new branches, 2 in Dubai, 4 in Abu Dhabi and 1 in
Sharjah taking total number of branches to 142, plan to
open at least 10 more branches in 2011 across the
UAE
- Direct sales force team almost doubled to 690 FTE
▪ Exploit international opportunities
- Establishing KSA onshore wealth management
platform for PB and Retail Business, further build-up of
alternate channels including increase of DSF from
around 60 to 200
Emirates NBD
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