BBVA Bancomer/2018 Annual Report
Liga Bancomer Sub 13
The MX League and BBVA Bancomer have been promoting financial literacy in the under 13, under
15 and under 17 national teams, showing children and youngsters from all clubs the importance of
financial training from an early age and providing them with the tools needed to become consistent
savers, responsible borrowers and prudent investors.
948 participants.
National Financial Literacy Week
The event was held in October 2018, targeting young people aged 12 to 18. BBVA Bancomer was
involved in the initiative and registered a total of 856 participants. The Bank's activities included:
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Stands featuring savings and credit card simulators displayed on digital screens.
Digital boardgames for children, with questions on savings and targets.
Levanta & Aprende ("Get Up & Learn") videowall on digital banking, credit cards and payment dates.
856 participants.
National Entrepreneurs Week -
Semana Nacional del Emprendedor (SNE)
BBVA Bancomer took part in SNE, which is widely seen as Mexico's most important event
for business and entrepreneurship. From September 10-14, 2018, the Bank organized various
workshops, talks and information stands, attracting a total of 880 participants.
880 participants.
Game Jam
On October 12, 13 and 14, 2018, BBVA Bancomer created a workspace, camp, and connectivity,
food and services area at which 40 participants were to develop the best innovative idea during 58
hours of non-stop work. The aim was to create an innovative idea for the development of the first
BBVA Bancomer video game, in which young people can discover and learn more about financial
literacy in the realm of investment and/or credit cards. The winning team was handed a prize of
100,000.00 pesos.
40 participants.
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