Momentum Across Key Metrics

Key Performance Indicators Key Performance Indicator Direct to Consumer ("DTC") Revenue Average Order Value ("AOV") Average Life Time Lifetime Value ("LTV") Commerce Revenue Active Subscriptions LTV: CAC Definition Direct to Consumer revenue consists of product sales through our monthly subscription boxes (Toys and Treats Subscriptions, BARK Bright, and BARK Eats), as well as sales through our website, BarkShop.com ("BarkShop"). Direct to Consumer Revenue divided by Subscription Shipments. Average Life Time is calculated as 1 divided by Average Monthly Subscription Shipment Churn. Lifetime Value ("LTV") for a given period is calculated as Average Order Value multiplied by the Direct to Consumer gross margin percentage for the period, then multiplied again by Average Life Time for the period. Commerce revenue consists of product sales to retailers and through marketplaces. BARK defines Active Subscriptions as the total number of unique product subscriptions with at least one shipment during the last 12 months. Active Subscriptions does not include gift subscriptions or one-time subscription purchases. A measure of the return on the cost to acquire New Subscriptions. Calculated as LTV divided by CAC. 39

View entire presentation