Q2 2023 Financial Overview & Strategic Plan
HSB:
A PENETRATION STORY
North American Penetration Opportunity(1)
% of US Addressable Market
90%
80%
70%
60%
50%
40%
30%
20%
88.1%
28.0%
19.5%
GENERAC
Aging Population Fits Demographic
• ~65% of buyers age 60 and older
• ~Median home value of approximately $525k
• ~80-85% retro-fit application
• ~$145K median household income
• Between 6-8% replacement units
1955
1965
1975
1985
1995
2005
2015
2020
5.75%
Every 1% of increased penetration equals
~$3 billion of market opportunity
(1) Source: Company estimates; based on addressable market for HSB generators consisting of all single-family detached, owner-occupied homes valued > $150K; portables and central A/C use all single-family homes regardless of value;
penetration rate for home security alarms was estimated from a variety of industry sources and focuses on the professionally monitored market.
0%
1945
Central Air Conditioning
Home Security Alarms (professionally monitored)
Portable Generators
Home Standby Generators
10%
21
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