Investor Presentaiton
SPECIALTY FORMATS
Division
The Specialty Formats division includes Sam's Club and
Suburbia, serving different needs due to the very nature
of each one.
The change in structure has proven quite positive for the businesses in this division;
decision-making processes have become more agile thanks to the clearly-differentiated
strategies and actions for each one, thus allowing us to provide specific solutions
for each business and focus on each type of customer and member.
Sam's Club, has refocused on the value proposition for our advantage and business
members so as to meet their particular needs. With this strategy, our members
can be convinced of the great value of their membership. We have reinforced
our offering with basic merchandise at very competitive prices, and with highly
differentiated products.
Suburbia has been assigned the responsibility of the apparel division for Self-service,
allowing us to align the processes for all the apparel division, thereby benefiting
our self-service customers. Now, each format offers precisely what its specific
customers want and need. Moreover, by aligning the processes for all our apparel
divisions, we can generate considerable savings that are ultimately reflected in
better prices.
By reorganizing and aligning different areas, we are able to design increasingly
efficient strategies with our suppliers, optimize raw material use, potentiate
private labels, and work as a team of true merchants and offer our customers and
members fashion items with the best prices, assortment, and quality.
In addition, we made the important decision to sell our restaurant business -Vips,
El Portón, and Ragazzi- with the purpose of concentrating our commercial efforts
on the retail business. An agreement was reached for the sale price and now we
await the final approval of the authorities to close the transaction. Its operation
continuity is guaranteed through support agreements until completion of the final
transfer of this division.
CENTRAL AMERICA
Simplification of the business in Central America followed several strategies. We
implemented a tool known as "Sister Stores". This consists of selecting similar
performing stores and standardizing inventory levels, making volume buys
of merchandise, and pursuing operating efficiencies. Thanks to the enhanced
management of associate work schedules in our stores, in a mere six months we
have been able to achieve considerable savings. Another measure undertaken
entailed efficiently scheduling work shifts in all stores to ensure operating
discipline. In addition, automatic replenishment for general merchandise was
implemented, and merchandising for general merchandise and textiles was
concentrated into a single business unit serving the four formats. In this manner,
synergies are achieved and sales and margins in these departments are boosted.
2013 Financial and
Social Responsibility Report
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